Planning Média dans le blogue d'Acquisio


Planning Média a tout récemment publiée un article dans le blogue de l'entreprise Acquisio. En utilisant des modèles d'attribution, Planning Média a réussi à créer deux modèles d’acheteurs dans l'industrie des condos neufs à Montréal

We recently had help from the Attribution feature in Acquisio to try to outsmart the market in a specific and very competitive industry: New Condos Marketplace. The campaign was targeted to Montreal and was promoting a new condo project.
The challenge we had was to build a new strategic way to buy media on a performance basis given a medium to long-term buying cycle (Condos purchase can take from six months to a year).
— Acquisio Blog